Twist Development Logo

Digital Marketing by Twist Development

What is Digital Marketing?

Search Engine Optimisation

Commonly referred to as SEO, it's a term we hear a lot when it comes to digital marketing and with good reason.

If a website is search engine optimised, it means that it stands the best chance of appearing in organic (unpaid) search engine results. To achieve this, a skilled programmer will code the website in such a way that search engines, such as Google and Bing, find it very easy to determine what your website is promoting and therefore make sure you are seen by people who need your business.

Put simply, a well coded website will perform better in search results than a cheap or poorly coded one.

Search Engine Marketing

A firm foundation for any online marketing plan is Search Engine Optimisation, and once that's all set then it's time to face the competition. You might have dozens of competitors all searching for the same people and so the organic search results might not be enough. That's where SEM comes in.

With SEM, you pay the search engine provider a fee every time someone clicks on your ad in the search results - this is known as Pay Per Click. With these costs, it's important to make sure your money is being spent wisely and efficiently. We'll help set up your campaign, monitor it and make tweaks when necessary to ensure that the right people are finding you online.

Social Media Marketing

Social Media Marketing takes things a step further still by giving you a forum to continuously engage with your customers on popular platforms such as Facebook, Twitter and Instagram.

You can set up ads which are charged on a PPC basis like Search Engine Marketing, but the real bonus to social media is that you gain followers as you go along. Every post, tweet or image you submit to your existing follower base is pretty much free marketing and taking advantage of that is crucial to business growth.

We'll guide you through any part of this process and help you engage more with your customers and drive new people to contact you or buy your products.

Your Digital Marketing Plan

Before you start implementing any changes, it's a good idea to set out a roadmap. Taking the time to think about your objectives, timescales and budget now will help you develop a plan that's right for your business
1. Objectives

What are your goals for your website? Increased traffic, contact and sales are all valid options; but being able to quantify these things will give us a clear idea of where we're going and how efficient your future ads are
2. Research

To stand out from the crowd you need to understand the crowd. What are your competitors doing? What's their content like? More importantly - what are they missing that you can include to show that you're different?
3. SEO

Next, we make sure your website is ready to deliver. The content has to be well written, informative and relevant. We'll look into the code and make sure that it's properly set up to be well received by search engines
4. Paid Advertising

Finally we can move on to paid advertising. It may be a lot of work getting this far, but the steps you've already taken will give a firm foundation and significantly contribute to the success of your website

Example Pricing

SEO Review

We'll review your search engine performance and provide a report along with recommended content improvements

  • Review your content
  • Check your code
  • Research the competition
  • Compatible on all devices
  • Quick turnaround time
  • Full report with tips to improve
Search Engine Marketing
11/ day

We'll set up and manage a Google Adwords or Bing Ads account and review performance each month

  • Target by location
  • Target by keywords
  • Set your own budget
  • Track ad performance
  • Learn from visitor interractions
  • Monthly reports on performance
  • Access to Google Analytics
Social Media Marketing
16/ day

Create and manage a profile on any social media network, manage promotions and advise on posts

  • Managed social media presence
  • Advice on posts
  • Spelling & Grammar support
  • Link ads to your website
  • Encourage customer contact
  • Monthly reports on performance
  • Access to Google Analytics